Skip to content
I’m Dhiraj Chouhan

Share this portfolio

From internTo lead3 companiesTo 6 million usersLead Designer

Product Designer.From 0 to 6 million users.Built to ship at scale.

  • User research
  • Systems thinking
  • 0→1 Product design
  • Design systems

Trusted at

  • Maruti Suzuki
  • Masters' Union
  • Tetr College of Business
  • InVideo
  • Paved
  • GetPrepped

5 case studies

Projects I've shipped

iOS & AndroidLead Designer6M+ Users5.8% Lift

Maruti Suzuki

Frog Design laid the foundation. I came in at Phase 3 to fix what 6M users were struggling with leading 6 designers across buying, servicing, and loyalty.

  • Usability testing
  • Heuristic evaluation
  • Mental model mapping
View Case Study
Installs
6M+Installs
Accessories
5.8%Accessories ↑
Booking
4xBooking ↑
Maruti Suzuki screens

EdTech website + DLSBuilt DLS · Atom to organismSr. UI/UX designer10+ program pages25% engagement ↑

Masters' Union

Joined as one of the first designers. Stayed 4 years. Worked directly with founder Pratham Mittal and built the design system from scratch atom to organism.

  • Journey mapping
  • IA restructuring
  • Token-based DLS
View Case Study
Engagement
25%Engagement ↑
Programs
12+Programs
Campaigns
70+Campaigns
Masters' Union screens

Excel-run admissions0→1 Product designerShipped 3-role SaaS20+ features built50% time saved

Dinero Internal Tool

A multi-crore admissions operation running on Excel chaos. Replaced it with a 3 User role SaaS whiteboard to live shipped product.

  • User interviews
  • Whiteboard sessions
  • Role-based UX
View Case Study
Time saved
50%Time saved ↑
Students onboarded
4k+Students onboarded
User role
3User role
Dinero Internal Tool screens

Fitness appsCo-founder · DesignerBuilt AI-personalized MVP1000+ downloads$12M+ funding

Gymed Fitness App

Most fitness apps treat everyone the same. We co-founded one that adapts AI workouts, meal tracking, smartwatch sync. Took it from napkin sketch to $12M funding round.

  • User research
  • Usability testing
  • Launch MVP
View Case Study
Funding offered
$12M+Funding offered
Downloads · 30d
1000+Downloads · 30d
Gymed Fitness App screens

Instagram reels by @dhirajchouhanux

in 5 ways

How I work

  1. Product Thinking

    Sirf sundar nahi, kaam ka bhi hona chahiye

  2. UX Architecture

    User kho na jaye, iska zimmedar main hoon

  3. Interaction Design

    Click karte hi samajh aa jana chahiye

  4. Design Systems

    Ek baar banao. Sau baar use karo

  5. Product Design

    Bas screens nahi, poora product soch leta hoon

Word on the street

Testimonials

6 years

Where I’ve been

  1. Lead Product DesignerJun 2025 – PresentMaruti Suzuki | Automotive
    Leading Design for the Super APP. 6M+ Installs
  2. Sr. UI UX DesignerMay 2023 – May 2025Masters' Union | EdTech
    Worked Directly with Founder Pratham Mittal
  3. UI/UX DesignerMay 2021 – May 2023Masters' Union | EdTech
    Shipped 10+ program pages from whiteboard to live.
  4. UI Designer internAug 2020 – Mar 2021InVideo | B2C SaaS
    Redesigned 1000+ landing pages. Drove 2.3× organic traffic.

About me

I started in 2020 as an intern at InVideo. Six years later, I lead design for an app 6 million people use.

In between 4 years at Masters' Union, working directly with the founder. Built design systems. Shipped 10+ program pages. Took Dinero from 0 to 1.

What I'm good at: Making complex things feel obvious.

Gurgram, India. 🇮🇳

Paused

Calm jazz

While you read
0 rpm
0:003:12

From 2 a.m. wireframes in college leading 6 Designers at Maruti every step was a choice over comfort.

Figma Config India 2026 attendee badge: Dhiraj Chouhan, he/him, UX Designer, Maruti Suzuki.

  • YouTube
  • Spotify
  • Instagram
  • Amazon Music

/ Then music pulled me back

"Ek Taraf" was the start.The album is what comes next.

Music taught me the same thing UX did: the small details are what people remember.

Play Ek Taraf
Total streams
6,811Total streams
Listening time
10+ hoursListening time
Ek Taraf streaming stats on a phone