Pitch deck from October 2023. Market sizes and possible outcomes in it are projections made at the time, not results.
Gymed Fitness App
0→1 Startup Case Study
Personal coaching is out of reach for most people, and free advice online is generic. As co-founder and product designer, working with one developer, I took Gymed from a napkin sketch to a launched AI fitness MVP: 1000+ downloads in 30 days and a $12M+ funding offer.
- Funding offered
- $12M+
- Downloads in 30 days
- 1000+
- Napkin sketch to launched MVP
- 0 → 1
- Person team: designer and developer
- 2
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- Author
- Dhiraj Chouhan
- Role
- Co-founder
- Product Designer
- Stage
- Launched MVP
- Deck date
- October 2023
- Team
- 1 Designer · 1 Developer
Read the case study as text
- GYMED UNLOCK AFFORDABLE FITNESS, EMPOWER YOUR JOURNEY. Date October 2023
- The Challenge: High Cost of Personal Coaching Our Solution: Harnessing the Power of AI Introducing Gymed: Your AI-Powered Fitness App Affordable Access to Personal AI Coach
- Our mission —Gymed, your AI-powered fitness solution, is here to make premium fitness coaching accessible and affordable for all.
- What? High Cost of Personal Coaching Non-Personalized Information on Internet Lack of Proper Measurement Why? The high costs of traditional fitness coaching create financial barriers, limiting access to expert guidance for many. The abundance of generic fitness information online hinders personalized guidance. Lack of accurate progress tracking tools demotivates fitness journeys.
- Billion 5 4 2.6 Billion in the world are obese or overweight. 4 3 2.6 2 1 78% of people lives a low(61%) or middle income existence. 0 2023 2035 The World Obesity Federation’s 2023 atlas predicts that 51% of the world, or more than 4 billion people, will be obese or overweight within the next 12 years. 2x Personal trainer fee in comparison to Gym membership
- Making fitness affordable for a healthier, happier you.
- Solution Gymed subscription start from as low as ₹99/- per month. And did we mention cash backs? Commit to regular exercise and a balanced diet, and watch your subscription cost drop to an incredible ₹49/- per month. It's not just about fitness; it's about rewarding your commitment to a better you.
- Our product AI Coach Ask anything, from creating a personalized plan based on your history to day-to-day queries. Tracker With insightful analytics, our exercise and diet tracker is the ultimate companion for users. One Stop for Fitness Seamlessly integration with popular fitness apps and wearable devices
- Our product AI Coach Master Correct Exercise Form, Never Struggle Again. Tracker With insightful analytics, our exercise and diet tracker is the ultimate companion for users. One Stop for Fitness Seamlessly integration with popular fitness apps and wearable devices
- Our product AI Coach Know what you eat, Down to the macros and micros. Tracker With insightful analytics, our exercise and diet tracker is the ultimate companion for users. One Stop for Fitness Seamlessly integration with popular fitness apps and wearable devices
- Our product AI Coach Know what you eat, down to the macros and micros. Tracker With insightful analytics, our Exercise and Diet tracker is the ultimate companion for users. One Stop for Fitness Seamlessly integration with popular fitness apps and wearable devices
- Our product AI Coach Know what you eat, down to the macros and micros. Tracker With insightful analytics, our Exercise and Diet tracker is the ultimate companion for users. One Stop for Fitness Seamlessly integration with popular fitness apps and wearable devices
- Our product AI Coach Know what you eat, down to the macros and micros. Tracker With insightful analytics, our Exercise and Diet tracker is the ultimate companion for users. One Stop for Fitness Seamlessly integration with popular fitness apps and wearable devices
- Market Size $78B $1.3B $12M Total Available Market Total Fitness Market CAGR 7.5% Serviceable Available Market Total Fitness App Market CAGR 18.6% Serviceable Obtainable Market Market that we can capture in the next 3 years
- Possible Outcomes BEST CASE SCENARIO $250M Becomes market leader, $250M yearly revenue. REALISTIC SCENARIO $12M Become one of top apps in India alone. WORST CASE SCENARIO 1000 Users Stays at 1000 Sign ups, help people acheive there goal.
- Business model How Gymed earns money? Subscription starts at ₹99/month (annual plan). Average transaction size ₹621 (estimated). Aquire new customers from social media.
- Business model Ai Coach Create Your Own Plan Freemium Track Exercise Create Your Own Plan Calorie Tracker Track Exercise Consultancy with AI coach Calorie Tracker Personalized Exercise Plan Free Diet based on preferences (with Macro/Micro Split) ₹99/Month*
- Competitive advantages 1 2 3 We are leveraging the power of LLMs(GPT). Intuitive and user-friendly interface that simplifies the user experience. Affordable AI coaching for personalized, accessible fitness.
- Competitors My Fitness Pal FatSecret Leap Fitness Group HealthifyMe FitOn Freeletics
- Inefficient Competitive landscape Easy to use Difficult to use Efficient
- Go-to-market strategy 2023 2024 2025 Minimum viable product Refine platform User growth Launch minimum viable product. Get user feedback on the Ai Coach. Improve the user interface. Improve the reasoning of AI. Include past history while creating Plans. Addition of other minor features. Collab with Gym chains. Corporate col labs under health and wellness.
- Product features Consultancy with AI Coach Personalized Exercise Plan GIFs and Guide for exercise Exercise & Diet Tracking Balanced Diet Plan Macro and Micro split Insightful Analytics Integration with other Apps
- Infrastructure and Technology 500 Talent Acquisition 5000 The Ask We are raising $12,500 for 10% Marketing and Customer Acquisition 7000
- Thank You DateOctober 2023